Location-based services have become ubiquitous in recent years and are used by multiple industries and businesses. Because of this, it is essential to understand the typical behaviors of travelers in all kinds of driving situations. TomTom O/D Analysis is a product for origin and destination analysis based on probe data.

Information about daily trip patterns is in high demand from diverse business sectors, including:

• Smart City and Mobility programs
• Geomarketing
• Location-based advertising (LBA)
• Retail shop location
• Urban planning of infrastructure development

Product description

TomTom O/D Analysis provides trip analysis based on a high volume of location data. TomTom gathers real-time Floating Car Data (FCD) from anonymous TomTom (connected) GPS devices, connected cars and GPS-equipped mobile phones. This data is combined with measurements from existing infrastructure. TomTom also archives this data to create a historical traffic database. This is the main data source for TomTom O/D Analysis.