What is Area Analytics?

Area Analytics is a tool for custom traffic analytics that delivers faster congestion insights for user-defined areas.

Area Analytics lets you choose areas and timeframes, compare data over time, and get fast, detailed insights — from neighborhoods to countries — using market-leading traffic data. For any chosen area and timeframe, you can see congestion levels, travel speeds, free-flow speeds, and travel times per 10 km. This makes it possible to understand traffic patterns and trends, benchmark across regions, and make mobility decisions with a cost-effective solution.

This documentation covers two ways to use Area Analytics:

• Area Analytics API — a set of RESTful APIs for developers who want to integrate custom area-based traffic analytics directly into their own applications.
• Area Analytics in the MOVE Portal — a ready-to-use reference implementation for defining areas and timeframes and viewing analyses through a web interface, no coding required.

Getting started

To enable the 30-day free trial of Area Analytics — whether through the MOVE Portal or the API — you’ll need to create a MOVE account at move.tomtom.com. Once your account is set up, you can:

• Define areas and generate analyses directly in MOVE for 30 days, or
• Retrieve an API key to start calling the Area Analytics API — once logged in to MOVE, your API key can be found in the menu.

Sample applications

Government and city authorities

Enhance data-driven urban planning, infrastructure optimization and policy evaluation for improved mobility and citizen well-being.

Traffic consultants

Perform precise analyses, inform expert recommendations, and validate traffic management solutions with granular historical traffic data.

Institutional investors and financial analysts

Make smarter investments and risk assessments related to urban mobility, gaining unique insights into the economy, and infrastructure.

Media companies

Understand complex traffic data to create more insightful content and analyze real-world impacts of transport policies, and major events.